Las Palmas, Spain (July 2019) – Frost & Sullivan concluded its annual European Best Practices Awards Banquet held at the Jumeirah Carlton Tower in London on 10th July.

Frost & Sullivan’s Best Practices Awards are presented each year to companies that are predicted to encourage significant growth in their industries, have identified emerging trends before they became a marketplace standard, and have created advanced technologies that will catalyse and transform industries in the near future.

The annual award embraces categories covering leadership, technological innovation, customer service, and strategic product development. Amongst many high-tech solutions, the only natural product that was honored at the event was Nektium’s Zynamite® – as “European Sports Nutrition and Health Ingredients New Product Innovation”.

Nektium was awarded the New Product Innovation Award for the caffeine replacement ingredient, Zynamite®, because the product demonstrated signi­ficant ergogenic and nootropic properties including faster reaction time and improved mental and physical performance. It is a safe, botanical and sustainable alternative to caffeine, with nutritional benefi­ts that are superior to those of competing natural extracts according to Frost & Sullivan. Frost & Sullivan’s industry analysts compare market participants and measure performance through meticulous in-depth interviews, analysis and extensive secondary research in order to identify best practices. Highlighting the significance of new product innovation as a growth factor for companies, the analysts assess the candidates in three key areas: understanding demand, nurturing the brand, and differentiating from the competition.

Frost & Sullivan